Partner Policy

Partner status is granted at Velvet Warm’s sole discretion following a review of the partner application. Authorization is non-transferable. Partners may not sublicense, assign, or transfer their purchasing rights to any other individual, business, or entity. Only the business entity named in the partner agreement may place orders or act on behalf of the account.

Velvet Warm maintains a Minimum Advertised Price for all products. Current MAP values are provided in the partner catalog and updated periodically.

Partners must:

• Maintain advertised prices at or above MAP on all channels, including storefronts, listing pages, advertisements, social media promotions, and any public-facing price display.
• Update pricing within 48 hours of receiving a MAP change notice from Velvet Warm.
• Never advertise bundle pricing, "buy X get Y" deals, coupons, or promotions that effectively reduce the visible price below MAP without prior written approval.

All sales channels through which a partner intends to sell Velvet Warm products must be listed in the partner application and approved in writing before selling begins. Channel approval is reviewed on a case-by-case basis.

Prohibited without explicit prior written approval:

• Amazon (all regional storefronts)
• eBay
• AliExpress, Alibaba, or any Chinese B2C or B2B marketplace
• Temu, Wish, or similar discount aggregator platforms
• Any third-party marketplace not listed in the approved channel agreement
• Price comparison engines and product aggregator sites (e.g., Google Shopping, PriceGrabber) — these may be used only if MAP compliance is active and confirmed

To add a new sales channel not covered by the original agreement, submit a written request to support@velvet-warm.com. Velvet Warm will respond within 10 business days. Selling on a new channel before approval is received constitutes a violation of this policy.

Dropshipping Velvet Warm products is permitted under authorization and subject to the conditions below. Listing products for sale without holding inventory or receiving dropshipping authorization is not permitted and is treated as a channel violation.

To operate as an authorized dropshipper, partners must fulfil one of the following:

All other partner policy terms apply in full to dropshipping partners: MAP must be maintained, all sales channels must be authorized, and brand standards apply. Sub-reselling to other distributors under a dropshipping arrangement is not permitted.

Velvet Warm’s partner program depends on pricing integrity across the network. Price wars and margin erosion ultimately harm every participant, including the factories, partners, and customers. This section exists to protect all parties.

• Partners may not sell Velvet Warm products to other wholesalers, distributors, or retailers for the purpose of resale without explicit written authorization from Velvet Warm.
• Partners may not engage in practices designed to undercut other authorized partners, including aggressive coupon distribution, unsanctioned flash sales, or coordinated channel dumping.
• Velvet Warm monitors pricing across authorized channels. If systemic undercutting is identified, Velvet Warm may reduce the authorized partner count, adjust MAP levels, or terminate non-compliant accounts.
• Partners acknowledge that maintaining MAP protects their own margins as much as it protects Velvet Warm’s. A stable pricing environment benefits the entire network.

Partners may not liquidate Velvet Warm inventory at prices below MAP without prior written approval. Approved liquidation is granted only in specific circumstances, such as seasonal clearance within a defined and agreed time window. Unauthorized below-MAP liquidation is treated as a MAP violation and subject to the same consequence schedule in Section 2.

Partners must:

• Use only Velvet Warm-approved product images, descriptions, and brand assets.
• Not modify, crop, re-color, or otherwise alter any brand-provided imagery without written approval.
• Not make product claims not supported by official Velvet Warm documentation.
• Present Velvet Warm products in a context consistent with the brand's premium positioning.

Partners may not co-list Velvet Warm products alongside competing, counterfeit, or low-quality products on the same listing page or storefront without clear, prominent separation.

Velvet Warm reserves the right to:

• Request screenshots or documentation of any active listing for compliance review at any time.
• Use automated tools to monitor pricing and listing practices on authorized channels.
• Hold any new order pending a compliance review if a potential violation has been flagged.

Partners agree to cooperate with compliance reviews within 5 business days of request. Failure to respond is treated as non-compliance.

Upon termination by Velvet Warm:

• No new orders will be accepted.
• Orders already in production: see Wholesale Policy Section 3 for deposit and cancellation terms.
• Existing inventory may be sold down within 90 days. No restocking permitted during this period.
• All Velvet Warm brand assets must be removed from all channels within 14 days of the termination notice.

Partners may terminate their own partnership at any time by sending written notice to support@velvet-warm.com. Self-termination does not affect payment obligations for orders already placed or in production.

Partners agree to indemnify and hold XJYQZFJT (operating as Velvet Warm) harmless from any claims, damages, losses, or liabilities arising from the partner’s misrepresentation of products, unauthorized channel activity, policy violations, or any other breach of this agreement.

This policy is governed by the same framework described in the Velvet Warm Terms and Conditions. Any dispute that cannot be resolved directly will be submitted to binding arbitration under the rules of the International Chamber of Commerce (ICC), conducted in English. This agreement is entered into with XJYQZFJT as the contracting party.

Velvet Warm reserves the right to update this policy. Partners will be notified by email at least 14 days before material changes take effect. Continued ordering after the effective date of any change constitutes acceptance of the updated terms.